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P R O F I L E P O R T F O L I O
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Here's an example of a brochure I wrote for Channell Communications Inc., an advertising and design firm that specializes in creating corporate identity for high-tech and financial services companies. This version ended up not being used because the owner decided to go for a more finance-oriented slant (changing his mind at the last minute). But he liked my "Power of Identity" tag, so that's in the new brochure and on the original Channell Web site, which I also wrote the copy for. C C I: Design and marketing solutions for world-class companies. At CCI, we believe in the Power of Identity. You will, too. Identity is not just a question of style. Or hype. The power of identity is to make you known. The power of identity is that everyone knows you. Through marketing, design and advertising your identity becomes a beacon, leading customers and prospects to your door. Through a properly constructed corporate identity, the world is yours. Corporate identity is more than a logo. It's a combination of advertising, design, marketing and promotion, working together to project a consistent image. A distinctive corporate identity allows you to leverage your advertising and marketing dollars. Your identity gets you places. It puts you across. In a world where competing products and services can seem unnervingly similar, a good corporate identity makes you stand out from the crowd. With a strong corporate identity, even if you covered up the logo on one of your ads or products, people would still know where it came from. A well-crafted corporate identity means that journalists and analysts understand you better. They know where you stand. They know who to go to. But it's tough to build your own image. You can't really see yourself as you are by looking in the mirror. You're a little bit too close. You need a partner to give you the real view--one with objectivity, expertise and experience. Since the mid-1980s, CCI has been helping world-class companies develop and refine their corporate identities. Let us help you define your future through the art and science of marketing, advertising and design. Each image we help to create or perfect is based not on our own preferences and prejudices but on the unique reality of your company, product or institution. They are the result of our thoughtful analysis and thorough understanding, melded with creativity, expertise and experience. The result is an image that will let the world see the real you, with an identity as impressive as your product. At CCI, we know that great concepts and eye-catching combinations of copy and graphics aren't all there is to it. Good advertising builds on identity and works with other aspects of marketing and design. A coordinated ad campaign gets you noticed as a world-class company and market leader. It takes a through understanding of your product or service to create a great ad. We're good at that. We create campaigns for print or broadcast media. We also offer creative and production services, as well as collateral such as point-of-sale displays, kiosks, brochures, manuals, user guides, menus, product packaging and posters. Not to mention annual reports, presentations, investor relations materials, direct mail, trade show booths and exhibits, premiums and incentives. We handle every aspect of advertising, marketing and design. We help you create a map of where you're going with your product and how to get it to prospective clients and consumers. CCI helps you select target markets and identify windows of opportunity, differentiate your product from your competitors and create a distinctive niche--creating a market model and developing a strategy to help you win market share. We teach you to set your goals, position your product and your company, and segment your market for the most effective approach, resulting in an integrated plan with a customer focus and coordinated initiatives. There's no substitute for knowing the demographics of your audience. CCI can help you identify and reach your most crucial audience and market segments. We're also leaders in the use of database marketing and marketing automation software. Database marketing pinpoints prospects who need your product and have immediate purchase plans. Marketing automation software gives you improved management of the selling process and lets you measure which leads produce the most orders. Together, they have a high degree of measurable success. It's a visual world out there. Design becomes ever more important as customers get more sophisticated. Design is not an "extra" any more, if it ever was. Good design is a powerful tool in creating and maintaining a world-class image. It's more than just an attention-getter. It's a vital component of a well-crafted marketing and advertising strategy. At CCI, we offer a broad range of integrated design services. We understand how to cultivate and sustain a corporate identity across a variety of design media, from print to the Internet. But enough with the big talk. Here's the simple truth: we value collaboration. We believe in building corporate identity with insight, innovation--and imagination. We offer a skilled staff, a creative approach and a service-oriented philosophy. We are focused on creativity and know the important role that technology plays in design. We are committed to keeping abreast of changes and improvements in technology, from the World Wide Web (which changes every day) to the latest version of graphic software. We're in business to help you get where you want to be: in the top rank of world-class companies. |
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